There are taboos about mental health in any community. However there are added cultural implications for some of the South Asian communities including language, lack of knowledge about service provision and not knowing where people can get help.
Meri Yaadain (meaning My Memories) is a nationally recognised award winning initiative that very successfully undertook the aims set out for a two year programme. In order to break down the misconceptions about dementia it is important that people are aware of what the condition is, whom it affects and the help available to individuals and their carers. This success has led to the work becoming established as a long-term initiative working to raise awareness of dementia amongst the older South Asian communities in Bradford.
Meri Yaadain is a Social Services (Adult Social Care) led initiative in partnership with Bradford and Airedale Teaching Primary Care Trust, Age Concern Bradford and Alzheimer’s Society Bradford. The team consists of a manager and two part-time staff who undertake a wide range of activities to reach out to and engage with older people who have dementia and their carer’s and families who need educating about the condition as well as the services available to help them.The team deliver:-
- Community roadshows – taking staff out to community centres to talk about dementia, services available,listen to carer’s concerns and feedback to service providers.
- Produce a quarterly newsletter – this is produced in English to help get the dementia message across to the wider community
- Undertake radio programmes – to help reach out to people who are house-bound or simply do not attend community centres and places of worship
- Home visits – to help carers have someone to talk to and get some information from. This is to help them feel supported
- Support Group – a monthly get together of like minded people, both carer’s and people suffering from dementia, enables sharing of information, some activities ,relaxation and a bite to eat
- Telephone advice – for those who need a quick chat or have question. This often allows a quick referral onto an appropriate agency.